Gov. Regd No.: 65302/066/067
PAN No: 303818083

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Purnima collection

Felt products

Purnima collection

Felt products

 

"PURNIMA COLLECTION AND CARE"

A SUMMARY OF THIS PROJECT

People living with disabilities in Nepal are facing multitude of problems. They are discriminated by the society and they are not given enough opportunities to prove themselves worthy of a dignified social status. This proposal tries to organize and streamline efforts towards providing people living with disabilities with opportunities for a n independent life. 
 The main idea of this proposal is to establish a factory with living facilities for the disabled people to live and work. The factory will produce felt products that will be sold to the domestic and international buyers and thus sustain the operation. 
The proposal seeks funding from donor organizations and private individuals to help it in initially establishing the factory, living space and some initial capital for the venture.

THE BUSINESS

 The plan of Purnima Collection and Care is to establish a disabled friendly working and living environment to the people living with disabilities. This environment will not only make life easier for them, but will also give them an opportunity to make some money. 

 The business of Purnima Collection and Care (P.C.C.) consists of three separate investment sectors: 

Establishment and operation of disabled friendly hostel for the employees
Establishing a factory of handicrafts initially of felt products
Promotion, marketing and sales of the handicrafts

 P.C.C. core objective is to provide people living with physical handicap with proper food and board in Kathmandu and train them the profession of craftsmanship, according to their interests and capabilities. It plans to give them an opportunity to become professional artisans and give them an opportunity to make money, become financially independent and have a possibility of living a dignified life.  

P.C.C. also plans to set an example of a symbiotic relationship where both the private business owners and people with physical handicap can both co-exist and become useful for each other. In the long run, this relationship can be replicated to help the broader population base ultimately benefitting the society better and helping in eliminating the stigma associated with being physically handicapped.

Establishment and operation of disabled friendly hostel for the employees:



The future employees of P.C.C. are physically challenged youth, living in various rural areas of Nepal. These youths have some knowledge of craftsmanship, but have not been provided any opportunities due to lack of infrastructure and businesses in their local community. P.C.C. plans to bring some select people to Kathmandu and establish a hostel for their room and board.

Establishing a factory of handicrafts initially of felt products

The core business objective of P.C.C. is to establish a factory for handicraft products and employ the people with physical handicap to work in that factory. Initially, the handicraft factory will produce felt products, as P.C.C. has extensive experience in promotion and sales of these felt products. However, as P.C.C. gains more exposure and experience, it will venture into other areas of handicraft production.

Promotion, marketing and sales of the handicrafts

P.C.C. will promote and market its products via a network of distributors to its potential customers. The primary customers tourists coming to Nepal who buy these felt handicrafts as a souvenir and a memento to take back to their country when they are back. P.C.C. will also try to promote these handicrafts for export through its international trade partners and network of international buyers. P.C.C. will also keep searching for other potential markets for these products and opportunities to expand intro other areas of handicraft making.


PRODUCTS:

The handicraft factory of P.C.C. will produce Felt handicraft. Felt is made of 100% soft wool using the ancient technique of felting. This process involves repeated scrubbing, pounding and agitation of the wool until the tiny, naturally occurring barbs on the hairs of wool open up and lock on to one another creating a strongly bonded mesh of wool.

This traditional process results in a strong, seamless product. Each and every product is individually made by hand so every product is unique in its color, design and pattern. Felt can be used to make bags, hats, shoes, coin-purse, felt jewelries, scarves, cushion covers, necklaces and many different kinds of accessories.

Mission and Objectives:

Helping people living with physical disabilities make a living and have a chance of leading a useful and dignified life. P.C.C. plans to make a difference by providing the following:

Establishing a hostel in Kathmandu to provide room and board. This hostel will also cater to their basic needs such as all ADL (active daily living) needs and healthcare.

Provide training and employment in the factory

Promote their craftsmanship and expertise.

Provide them a steady income source.

Reduce poverty, unemployment, social stigma and discrimination.

As a social responsibility P. C. C. will donate 15% to 20% of the yearly net profit to other organizations working for the benefit of people living with physical handicap.

Promote and use local resources as much as possible.

Vision:

 "Physically disabled people can help themselves, if given an opportunity" 

Social Impact:

 Although total impact in the community cannot yet be assessed and quantified, P.C.C. aims to contribute to the society the following:
 
  • Employment and income generation
 Direct: Jobs to the people involved with PCC. 
 Indirect: Trading opportunities to suppliers of raw materials and distribution chain.
  • Quality of life and living standards
 Direct: Financial independence to the PWDs, improved living conditions and quality of life.
 Indirect: Reduced stress and pressure on family members of the PWDs and can engage in other more rewarding activities. 
  • Knowledge and skills
Direct: Training to the PWDs,

Indirect: Replicable model that can be replicated by other units for different purposes.

Market Overview

 P.C.C. will focus primarily on two markets, the domestic souvenir market and the export market. It will primarily use the customer base of &lsquoPurnima Collection&rsquo the predecessor of P.C.C. Besides that P. C. C. will actively search for new customers and explore new markets.
 Felt handicraft products from Nepal quite are popular internationally. P.C.C. will communicate with the clients from both markets and groups and have up to date knowledge about their demands and requirements. 

  Advertisements and public relations: 

 The peoducts of P. C. C. Will nbe advertised through various mediums locally and internationally. P. C. C. Will also use its current distribution chaoin and the products itself as avehicle for its publicity and promotion and reach out to newer and unexplored markets. 

Management and organization:

 The management body of P. C. C. Will consist of A Managing Director, a technical manager and staffs to man the administration and hostel. However, the Managing Director of P. C. C. will be responsible for all activities involved in all the aspects of the operation. 

CONCLUSION 

Purnima Collection is a Government Registered private company specializing in manufacturing felt handicrafts. Since it&rsquos beginning, &lsquoPurnima Collection&rsquo has been manufacturing different kinds of felt handicrafts (Merino wool) in a small workshop and sold them to local retailers and exporters.

Now P.C.C. will start training and working with people living with physical handicap, using their abilities to produce different kinds of Nepali handicrafts and promoting their art and craftmanship. The crafts will be made made using traditional and modern designs yet sticking to the age old tradition of felting.

The goal of Purnima Collection and Care is to provide a home and job opportunities to physically disabled youth, and sell the products manufactured by them. This will not only give them an employment opportunity but will also change their social standing and offer them a more respectable and dignified position within their family and society.

 

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